Kinney's Shoe Store/Joe Lapchick

In 1936, Kinney's shoe store became one of the first shoe companies to use a sports star to sponsor footwear. Joe Lapchick, a professional basketball player for the Original Celtics for 12 years, was asked to devise a list for specifications for basketball sneakers and to endorse the finished product. The promotion was highly successful. Several hundred thousand of Lapchick's shoes were sold each year in Kinney Shoe stores as late as 1965. Small booklets promoting these shoes and Joe Lapchick were sold from 1936-1948. There could be additional years that have not yet been discovered. These booklets are of mid-range rarity, but can located with persistence and patience. The artwork on the covers of these thin booklets is great!

Kinney's Basketball Hints 1936

Kinney's Basketball Rules 1937

Kinney's Basketball Rules 1938

Kinney's Basketball Rules 1939-40

Kinney's Basketball Rules 1940-41

Kinney's Basketball Rules 1941-42

Kinney's Basketball Rules 1942-43

Kinney's Basketball Rules 1943-44

Kinney's Basketball Rules 1946-47

Kinney's Play a Winning Game 1947-48