This is likely the first Kinney's basketball booklet featuring Joe Lapchick. Based on Lapchick's career, the number of Kinney stores advertised to be in existence, the $1.98 shoe price, and the image used to depict Lapchick, I am pretty confident in dating this book to 1936-37.
Booklets: Rubber and Shoe Companies
Kinney's Shoe Store/Joe Lapchick
Kinney's Shoe Store