K.C. Jones, Celtics player, college and NBA coach, gold medal winner, and Hall of Famer did it all. So I'm not surprised he had a Wheaties box - if fact he had two. Extremely rare 12 oz. and 18 oz. boxes dedicate an entire back panel to the accomplishments of K.C. Jones, and since this was only 1967, he has done a lot more since then!
General Mills Inc.