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1933-34 Wheaties Jack Armstrong

Description:

This is an incredibly rare Wheaties Jack Armstrong panel. Based on the players referenced, it dates to the 1933-34 time period. As described by Wikipedia, Jack Armstrong, the All-American Boy was a creation of General Mills, a pioneer in the development of unique and compelling advertising. The character of Jack Armstrong as a fictitious "everyboy" whom listeners would emulate: If Jack ate Wheaties, boys across the nation would, too. Early popularity led to commissioning of a radio serial broadcast. Jack Armstrong, the All-American Boy was a radio adventure series which maintained its popularity from 1933 to 1951. The program originated at WBBM in Chicago on July 31, 1933, and was later carried on CBS, then NBC and finally ABC.

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